The Texas Municipal League (TML) presents
TWO educational opportunities for both elected and appointed city officials.

Target Your Market

Economic Development for Better Cities

Thursday, December 11, 2008
Austin Marriott North at Round Rock

Local officials know that today’s economy is not their grandparents’ economy. Today, cities are operating on a different economic playing field with different rules and requirements, different players, and different expectations. As a result, city officials are looking for innovative economic development programs and strategies. In this practical workshop, you will:

Learn the basics of economic development law.
Study the challenges the streamlined sales tax project presents to economic development.
Hear how both sports and tourism relate to economic development.
Understand the relationship between retail development and economic development.
Gain necessary tools to attract new businesses and retain existing ones.

Results-Oriented Retail Development

Friday, December 12, 2008
Austin Marriott North at Round Rock

In today’s increasingly competitive retail environment, cities seeking to expand their retail base need to understand retailers’ critical needs for success and know how to respond to these needs.

This in-depth workshop will expose you to a variety of tools, techniques, and best practices that are helping cities of all sizes seize opportunities, improve their competitive advantages, and develop retail relationships that ensure their long-term success.

Learn how to:

Understand the retail location decision process.
Prepare your city for retail development.
Help local retailers expand.
Leverage your competitive advantages.
Execute an effective retail marketing strategy.

General Information

Registration Fee:

The registration fee for each workshop is $165 if payment is received at TML by November 14. The fee increases to $195 for each workshop after November 14. Save $55 and register for both workshops for $275 by November 14. After November 14, register for both workshops for $350. The registration fee includes lunch, refreshments, and handouts.

Confirmations/Badges:

Your confirmation(s) and badge(s) will be mailed in advance. Name badges are required for admittance, so PLEASE REMEMBER TO BRING YOUR BADGE(S) TO THE WORKSHOP(S).

Cancellation and Substitution Policy:

If you are registered and cannot attend, we encourage you to send a substitute. If you cannot send a substitute, a $45 cancellation fee for each workshop will be assessed if written cancellation is received by November 14. No refunds will be honored after November 14.

Workshop Location:

These workshops will be held at the Austin Marriott North Hotel, located at 2600 La Frontera Boulevard in Round Rock. The hotel has extended a room rate of $129 single/double until November 19. Call the Austin Marriott Hotel at 512-733-6767 or 800-865-0546 and refer to the TML Workshop room block to make reservations. Online reservations may also be made at www.austinmarriottnorth.com. Be sure to enter the correct dates of your stay and the Group Code TMLTMLA in the appropriate box on the booking module. Parking is complimentary.

Special Accommodations:

Please let us know on the registration form if you need special accommodations of any kind; we want to help. In order to respond to any special requests, we would appreciate as much advance notice as possible.

Continuing Education Credit:

Elected officials (mayors and councilmembers) can earn Texas Municipal League Institute (TMLI) credits for attending these workshops. Participants can earn up to 7.2 hours for attending the economic development workshop and 6.6 hours for attending the retail development workshop. CEU forms will be available on site. For further information on the TMLI program, please call us at 512-231-7400, or log on to the TML Web site at www.tml.org and click on “Conferences/Education.”

Questions:

Please call the TML Program Development Department at 512-231-7400, or e-mail economic@tml.org or retail@tml.org.

Economic Development for Better Cities
Thursday, December 11, 2008, Austin Marriott North at Round Rock

7:30 a.m.
Registration

8:30 – 9:30 a.m.
Introduction and Basics of Economic Development Law

Bennett Sandlin, General Counsel, Texas Municipal League

9:30 – 10:30 a.m.
Economic Development From a Taxation Perspective

Jesse Ancira, Director of Partner Relations and Tax Counsel, DuCharme, McMillen and Associates, Inc., Austin

10:45 – 11:45 a.m.
Challenges of the Streamlined Sales Tax Project From an Economic Development Perspective

David Kautz, Assistant City Manager/Chief Financial Officer, City of Round Rock; Michael Rodgers, Director of Finance, City of Webster; Bob Scott, Assistant City Manager/Chief Financial Officer, City of Carrollton

11:45 a.m. – 12:45 p.m.
Lunch

1:00 – 2:00 p.m.
Sports and Economic Development

Karen Brophy, Assistant City Attorney, City of Arlington

2:00 – 3:00 p.m.
How Does Tourism Relate to Economic Development?

Scott Joslove, President and CEO, Texas Hotel and Lodging Association

3:15 – 4:15 p.m.
Retail Development as an Economic Development Strategy

Bill Shelton, Partner, CommunityID® Division, Buxton; Amy Wetzel, Senior Vice President, CommunityID® Division, Buxton

Results-Oriented Retail Development
Friday, December 12, 2008, Austin Marriott North at Round Rock

8:00 a.m.
Registration

8:30 – 8:45 a.m.
Welcome and Introductions

8:45 – 9:15 a.m.
Understanding the Retailer: How Location Decisions are Made

Amy Wetzel, Senior Vice President, Buxton

9:15 – 9:45 a.m.
Removing Barriers: Preparing the Community for Retail Development

Bill R. Shelton, Partner, CommunityID® Division, Buxton

10:00 – 10:45 a.m.
Leveraging Your Advantages to Attract Retail Development

Deidre Ebrey, Director of Economic Development, City of Moore, Oklahoma

10:45 – 11:15 a.m.
Helping Local Retail Businesses Expand: Using the Leakage/Surplus Analysis

Chris Briggs, Director of Operations, CommunityID® Division, Buxton

11:15 a.m. – Noon
Using Promotions to Market Your Community

Genora Young, Economic Development Director, City of Eden

Noon – 1:00 p.m.
Lunch

1:00 – 1:30 p.m.
Uses of Retail and Trends in Downtown Revitalization, Tourist Development, and Redevelopment Projects