Texas Town & City Display Advertising

Display Advertising

Payment

All first time advertisers must make payment for first insertion at the time advertising materials are submitted. All ads must be paid within 30 days of invoice date.

Discounts

Agency, 15% commission of gross billing on space, color and position. Please call advertising department at 512-231-7400 for Associate Member discounts. Discounts apply to display advertising only.

Color Specifications

Add $215 to black & white rate for 2-color ads. 2-color (Black plus one) advertisements must provide color separations and specify additional PMS color.

Add $700 to black & white rate for 4-color ads. 4-color advertisements must provide CMYK negatives and matchprint/color key. Laser or dye sublimation proofs are not acceptable.

Digital File Specifications

Files can be accepted in the following applications, MAC or PC:

Quark Express any version
PageMaker any version
Photo Shop any version
Illustrator 7.0 and 8.0
Freeland 8.0
Print Optimized PDF with all images and all fonts embedded, please call if you’d like our Distiller settings.

File Preparation Requirements

We prefer receiving application files with all links and fonts:

Include all fonts used in the document, both screen and printer fonts. Use of TrueType fonts can cause unexpected results.
Send a set of laser hard copy at 100% (if possible) to serve as a visual when we open your document. If submitting application files electronically, please submit a screen optimized PDF for quality control purposes.
If graphics or images were used in your document, send the high resolution links. Do not embed images.
If it is a full page ad that bleeds, allow for a 1/8” bleed on each side.
No trapping is necessary.
If sending PDF, make sure settings are correct for high resolution output. We do not edit PDF files.

Transport Mediums

Digital files can be accepted on any of the following transport mediums:

100 MB Zip disk
1 r 2 Gigabyte JAZ disk
CD
Files may be stuffed or zipped and sent via e-mail.

For more information regarding production please contact the advertising department of Texas Town & City. All materials should be mailed to Texas Town & City, 1821 Rutherford Ln., Ste. 400, Austin TX, 78754-5128

Inserts

For information on card inserts or other customer furnished inserts, please contact the advertising department of Texas Town & City.